[Case Study] 125 Years of Heritage in a Single Link: The Making of Pepsi’s Digital Pop-up Store

"No-App 3D experience and commercial integration break physical limits”

The core of Brand Experience (BX) is rapidly shifting from offline to digital. However, simply showing photos of a physical space is no longer enough to captivate modern consumers.
XROO built a digital pop-up store to celebrate the 125th anniversary of Pepsi, the flagship brand of Lotte Chilsung Beverage.
From "No-App" web accessibility and a high-engagement Media Zone featuring K-POP sensation IVE to seamless commerce integration—explore the digital journey XROO designed for Pepsi.

🚩 The Challenge: Balancing Accessibility and Immersion

The core mission of this project was clear: "Easy Access for everyone, Deep Immersion for those who enter." Traditional metaverse platforms or dedicated apps often suffer from high entry barriers due to heavy downloads. To solve this, XROO proposed a high-resolution 3D space that runs 100% on a Mobile Web environment.

💡 The Solution

Designing Experience Beyond Space XROO perfectly reconstructed Pepsi’s identity in a digital realm. Moving beyond passive viewing, we structured three core zones for active user interaction:

1. Heritage Zone

Walking Through 125 Years Reading history in text is boring.
We replaced it with a "spatial experience." Users walk through a virtual space, experiencing the evolution of Pepsi logos from 1893 to 2024 as vivid 3D objects. This is where brand heritage becomes a customer experience.

2. Media Zone

Content That Moves Fandoms We implemented music videos and posters from "Summer Festa," featuring the icons of Gen Z, the girl group IVE.
By placing interactive elements that fans can enjoy while staying in the space, we maximized Dwell Time (Duration Time).

3. Commerce Zone

A Seamless Journey from Content to Purchase Experience must ultimately lead to purchase.
We designed dedicated promotional booths for new products, including "Gatorade Zero" and "Mountain Dew Zero."

• 3D Product: Users can rotate products 360 degrees to check details as if holding them.

• Direct Link: Clicking on the product model leads immediately to the purchase page. We blurred the lines between "browsing" and "shopping" with a seamless commerce design.

🛠 The Technology

Overcoming Web Limitations with Optimization All these stunning graphics and interactions are accessible with a single URL click—no app installation required.
XROO utilized its proprietary Data Packaging Optimization technology to lightweight high-resolution 3D assets.
This ensures a smooth experience across any device environment.

• No Install: Instant access via a simple link.

• Cross-Platform: Consistent quality on iOS, Android, PC, and Mobile.

📈 The Result

Successful Digital Branding Pepsi’s digital pop-up store with XROO reached consumers beyond physical boundaries.

• Global Reach: Providing a brand experience without time or space constraints.

• High Engagement: Securing longer dwell times compared to simple Page Views (PV).

• Sales Conversion: Creating a virtuous cycle where 3D experiences lead to actual purchases.

🗣 Director's Comment

"The Pepsi 125th Anniversary Pop-up is a project where the brand’s 'Past (Heritage)', 'Present (Trend)', and 'Future (Technology)' meet.

We focused on visualizing the unique 'taste' and 'concept' of each product into a 3D space to provide a multi-sensory purchasing experience. The high participation rate in the comment event early on proved that a well-designed digital space can drive voluntary fandom activity."

XROO perfectly manifests the space of your imagination on the Web.
Start your digital space solution with XROO to elevate your brand value.